The hardest aspect of starting a blog is deciding on a topic. Your choice of topic(s) will have a significant impact on how much traffic and revenue your blog can generate. Although the majority of bloggers focus on a single topic, some choose to discuss various specializations on the same blog. What kind of blog setup is appropriate in this situation? This article compares the advantages and drawbacks of putting up a multi-subject blog with a single-point blog to assist you in making your decision. A few areas that might be addressed include website streamlining, interest group improvement, adaptation, and promotion.
Do you know a particular Niche?
A niche in blogging and SEO is only another name for a topic. Both phrases can be used. The majority of niches focus on a certain niche audience. This could refer to a particular group of people, sector of the economy, region, pastime, way of life, or thing, etc. The majority of blogs concentrate on a single market.
There are countless potential niches from which to choose. Travel, lifestyle, finance, food, photography, technology, blogging, fashion, diets, pets, automobiles, relationships, and parenthood are a few of the most well-liked blog categories. There might be some niche overlap.
Almost any topic that you are skilled and interested in might be the subject of a specialized blog. Your niche may even be uninteresting. For instance, if you have extensive expertise in foot care or vacuum cleaners, you might create a specialized blog about either of those areas and be successful.
What is a Multi-Niche Blog?
A multi-niche blog merely covers a variety of subjects. You may write about all of your interests on the same blog, which is a perk of this. For instance, you might share your favorite dish one day and n write about photography the next. The majority of multi-niche bloggers pick three to five areas to cover and create 20+ posts for each one. On the same blog, you might write about dozens of different subjects and add new ones as your interests changed.
Which is preferable? Comparison of Single Topic and
Multi-Topic Blogs
Many bloggers claim that in order to succeed when writing for a blog, you should narrow your concentration to one issue. You may have read that multi-topic web blogs should only be used by people who blog for leisure or for personal use, not so much for financial gain. This is not accurate. Despite the fact that it may be simpler to set up and customize a single-point blog when you first start, there are other ways to clean a cat. You may be successful and make money with a blog that covers a variety of topics.
The reality is that each style of the blog has advantages and disadvantages. We'll compare and contrast multi-niche blogging with single-topic blogging in the parts that follow. In order to achieve this, we'll look at some of the most important elements of blogging, such as SEO, marketing, visitor growth, revenue, and more.
Search Engine Optimization for Single Topic and Multi-
Niche Blogs (SEO)
A single-topic blog is simpler to optimize for SEO and rank on search engines than a site with multiple niches. The cause is related to how search engines rank results.
Consider SEO to be a sport. Each of your blog entries in this competition goes up against every other blog post using the same keywords. The top articles on a subject are ranked by Google's search algorithm from best to worst. There are more than 200 considerations. You will receive organic traffic from the search engine as compensation for writing one of the best posts and winning this contest.
You must search engine optimize your material as you create it. Although we are unsure of the actual workings of Google's algorithm, we are aware of some of the key elements that are taken into account.
These days, authority and relevancy are two of the more crucial ranking elements. By examining both the internal links pointing to your site and the external links themselves, search engines can judge the authority and importance of your blog.
By producing in-depth information about a subject and establishing high-quality links, you can establish authority. By writing information that is on topic and establishing links from sites that are relevant to that content, you can become relevant.
The authority and relevancy of your site are taken into account by the search engine both at the domain-wide level and for each individual page. Page Authority (PA) and Domain Authority are the terms for this (DA). Higher authority websites and pages with more pertinent information appear in search results.
Writing about a single subject as opposed to several subjects makes it simpler to establish authority and stay current.
For instance, you would want a blog post to rank for the phrase "How to Bake Sourdough Bread."
Imagine that you run a blog with a single subject—baking bread. Your writings are all about bread. All of your external links are from blogs that are about bread and food. Because it covers a single issue in-depth, your blog appears to be very authoritative and pertinent on both the page and domain level. The content is entirely devoted to one subject. All of the internal and external connections originate from sources that are pertinent and related. Because the blog seems more authoritative and relevant to the search engine algorithm, your content may rank higher in the SERPS.
Imagine you publish a blog that only covers bread-baking topics. You write exclusively about bread. Websites that cover bread and food make up the entirety of your external link list. Because it fully covers a certain issue, your blog appears to be incredibly authoritative and current on both the page and domain levels. The content solely addresses one subject. Every link, whether internal or external, originates from dependable, pertinent sources. As a result of the blog being more trustworthy and relevant to the search engine algorithm, your material may rank higher in the SERPS.
A single-topic blog is more likely to provide higher quality and more pertinent information from the search engine's standpoint because it is entirely focused on that one subject. Because of this, a single-topic blog has a better chance of establishing authority and relevance than a blog with multiple niches.
Of course, this does not imply that a site with a single topic would always rank higher than a blog with multiple niches. Keep in mind that there are over 200 variables at work. It is feasible to develop a multi-niche blog that is really authoritative and pertinent. Just more work is required. The algorithms used by search engines are also continually changing and getting better.
Trust is a ranking factor that should also be taken into account. This relates to the credibility of your website as well as the caliber of your backlinks and content. You could lose faith in your site as a whole if you run a multi-niche blog and one of your niches contains spammy backlinks, false information, plagiarism, poor spelling and grammar, low-quality pixelated images, poor formatting, too many advertisements, etc. notwithstanding the quality of your other articles.
For instance, a top-ranking article on how to teach a dog to sit might be written by a professional dog trainer. The same person also publishes essays debunking conspiracies. Both pieces are published on their multi-niche blog. In this instance, the search engines may give the page on dog training a lower ranking since they don't trust the website because it contains false information regarding conspiracies.
Visit Search Engine Journal's excellent guide to authority, relevance, and trust for more detailed information.
Conclusion: SEO is simpler for blogs with a single theme than for blogs with many niches. You can rank more quickly and easily when you focus on one subject.
Making Content for Blogs with Multiple Topics and
Single Topics
The adage "content is king" is true. You can drive traffic and earn money if you can provide excellent content.
Simply because there are so many topics you can write about; a multi-niche site is significantly easier to write for. If you run out of ideas for one of your niches, you can easily go on to the next one. If you run out of topics for all of your niches, you can simply create a new category and start writing about a different topic that interests you. If your blog has several niches, you'll never run out of content ideas. It is not practical.
For instance, this site originally discussed life in Tijuana. I eventually ran out of article ideas after about a year. My niche would now be expanded to include travel. When I grew weary of that, I broadened my focus to include travel and the outdoors.
The problem with some single-topic blog themes is that you can ultimately run out of topics to write about if your niche is narrow enough. For example, you can only say so much about toothbrushes, keyboards, and calculators. Of course, certain markets are so big that there is constantly a new topic to write about. For example, you could write millions of words about travel, style, or food and never run out of article themes.
Being able to write about only the topics you are knowledgeable about makes writing material for a multi-niche blog easier. Writing an article about something you have expertise and experience with is far quicker and simpler than writing one about something you don't know anything about.
If you spend enough time writing about one subject, ultimately your knowledge will be exhausted. You will now need to conduct in-depth research for each post in order to give your audience insightful, precise, and helpful information.
Before you can write a decent piece about a topic you are unfamiliar with, you may need to spend ten or more hours doing research. It might only take you an hour or two to verify and examine a few theories if you are already knowledgeable about the topic.
Conclusion: A blog with multiple niches is easier to provide content for. There's no need to be concerned about running out of topics for articles.
Developing an Audience and Meeting the Needs of Your
Readers
Developing a core audience of consistent readers is essential for your site. Your regular visitors sign up for your newsletter, frequent your website, read your articles, follow you on social media, leave comments, and, ideally, tell their friends about your material. This increases your exposure and organic traffic. Additionally, any things you sell are far more likely to be purchased by your frequent visitors. They are also cool individuals who have similar interests to yours.
Building and maintaining an audience is considerably easier when you focus your blog on one subject as opposed to multiple. The majority of people who visit your website do so because they share your interests. not all of your interests. If you blog about coffee, your readers are curious to learn more about it. They don't want to read about sculpture, even if you might be interested in it. Visitors to your website may be less likely to subscribe if they see numerous articles about topics, they deem uninteresting.
Your blog's readers also want to return often. ideally each week. If you frequently publish articles on the same topic, it will be much easier to grow your following and meet the demands of your readers. If your audience knows what to expect, they'll be more likely to return. If you only publish on a particular topic once every few months, your audience may grow more slowly or even decline. Reliability and consistency are prized.
Consider subscribing to a blog, for instance, because you like reading the pieces about pets. You might unsubscribe or quit following a blog owner if they write one piece about dogs and the next about cell phones, the stock market, or winter coats since you aren't interested in those subjects. You won't likely subscribe in the first place if only 14 of the site's material is about pets and the writer only writes about pets occasionally. After all, you don't want irrelevant or odd topics to appear in your feed or email.
This is a serious issue with blogging across multiple niches. Initially expanding an audience is challenging. Even when you do manage to create an audience, it is incredibly dispersed and challenging to keep up. There will be a decline in subscriptions and followers, as well as an increase in unfollows.
For instance, some readers may have subscribed to your food-related posts while others may have done so for your tech-related pieces. If you write about subjects they aren't interested in too regularly, some of these readers will unsubscribe or stop reading. It's challenging to strike a balance, but you must. You can't win everyone over.
Conclusion: A blog with a single topic is far easier to establish an audience for than one with multiple niches.
Marketing a Multi-Niche Blog vs. a Blog with One Topic
Marketing enables you to expand your audience, boost traffic, and attract new readers who might not have otherwise seen your material. In order to market a blog, you may post your material or links to it on your preferred social media sites, use email marketing, or buy advertisements.
A single-topic blog is significantly simpler to advertise than a site with multiple niches. Your audience is considerably more narrowly focused, which is the reason. Because your site covers the same general subject, everyone who visits already has an interest in some of your content. Your marketing campaign will be more successful the more specifically you target your audience. You will increase traffic, increase ad impressions, increase sales, and increase interactions and shares if you have a highly targeted audience. Basically, it will be simpler to accomplish whatever your purpose is.
Only some of your email subscribers and social media followers who follow you on many niche-specific blogs will be interested in a particular piece. Only one-third of your followers are targeted for each topic if you cover the three areas equally. Your audience is less focused; therefore, you'll have a lower conversion rate and fewer interactions.
Let's take the example of someone who just blogs about woodworking. You can be sure that each of your followers will be interested if you share a post about different varieties of wood on Facebook, Pinterest, and Instagram. Only a small portion of your followers and subscribers will be interested in an article about various types of wood if you run a multi-niche blog about woodworking, autos, and welding.
For both single- and multi-niche blogs, social media
marketing
No matter what kind of blog you launch, you should seize every possible social media handle for it so that no one else does. Facebook, Twitter, Pinterest, Instagram, and YouTube are minimum requirements. Even though you might not use them all, it's a good idea to reserve a username in case you do.
For multi-niche blogging, some social media sites perform better than others. If you blog only about one subject, you can use almost any social media network. Of course, your niche will also influence your success (s). On some social media networks, certain niches perform better than others.
- SlideShare: Presently owned by Scribd, SlideShare is an American hosting site for professional content like presentations, infographics, papers, and videos. Users can upload files in PowerPoint, Word, PDF, or OpenDocument format privately or publicly. Then, users can access the content on the website, on mobile devices, or by embedding it on other websites. Now a day's many bloggers are using this site.
- LinkedIn: There are several methods to remain up to date on the most recent topics in your industry on LinkedIn, including live videos, stories, newsletters, and more.
- Pinterest: Because it enables you to create many boards for your various blog themes, this is perhaps the greatest social networking site for bloggers that write in multiple niches. People can only follow the message boards that interest them. For instance, I have over 3 boards for this site that span a variety of topics, such as cycling, travel, hiking, camping, etc. One to three new pins should be posted each day. For bloggers that focus on a single subject, Pinterest is effective. I prefer Canva for creating pins.
- Reddit: Share your content on subreddits that deal with a subject related to one of your specialties. The traffic is really focused. Please read the subreddit rules before posting. Many forbid promoting oneself or simply posting links.
- Tumblr: It's challenging to describe how Tumblr is so simple to use. We made it really easy for users to create blogs and post anything they want on them. Stories, images, GIFs, television programs, websites, etc.
- Quora: This website is for questions and answers. You can respond to inquiries about your area of expertise while including a backlink to your website. This is directed at those who are posing a specific query. For both single-niche and multi-niche blogs, Quora is effective.
- Medium: Republishing their articles here is successful for several bloggers.
- Youtube: YouTube is undoubtedly the best platform for posting video material. You can use it to organize your stuff into playlists or categories.
- Twitter: With Twitter, many bloggers have considerable success. By tweeting one of your articles every day and including hashtags, you can generate a respectable amount of traffic. Networking with other bloggers can be done quite well on Twitter.
- Facebook: Sharing your material on relevant Facebook groups is effective for multi-niche blogging. Your timeline should also be updated with your latest articles.
- Instagram: This works well for themes like food and travel blogs that have a lot of graphic content.
- Snapchat: Bloggers that share live videos or make Snapchat stories have success.
- Dailyhunt: Bloggers that share live videos or make Dailyhunt stories or articles have success.
Platforms that are designed so that every one of your followers can view every piece of content you share typically don't perform as well for multi-niche blogging. Facebook, Instagram, and Twitter are a few examples. Nevertheless, you ought to experiment and make profiles. Until you give a social networking platform a try, you won't know which one will work best for your blog. videos
I advise choosing two or three of your preferred social media channels to concentrate on initially when you're just getting started. You can add new platforms as your blog grows in popularity and your readership increases.
Email Marketing
No matter what kind of blog you operate, as soon as it goes up, you should start gathering email addresses. Some bloggers who write in multiple niches have their email sign-up forms set up so that subscribers may select the kinds of articles they're interested in reading. the email signup form often has a few checkboxes. If your site covers five different areas, for instance, your subscribers can choose which categories they want to receive emails about.
Whatever kind of blog you run; you need to start gathering email addresses as soon as you get going. Some multi-niche bloggers have their email signup forms configured to let subscribers select the kinds of articles they're interested in. Typically, the email sign-up form has a few checkboxes. Your subscribers can select all of the topics they want to receive emails about, for instance, if your site covers five different areas.
Using this technique, you can create numerous email lists that are labor according to niches. This has the advantage of preventing you from sending emails about fishing to readers who are more interested in cookery. Your mailing lists are selective. The disadvantage is that it requires more labor because you have to make more email newsletters, of course. Organized
If you only blog about one subject, you may just have one huge email list and send the same newsletter to everyone on it.
Ads
The allure of buying commercials is that you can incredibly accurately target a particular audience. It doesn't matter if you blog about a single subject or numerous themes. When planning an advertising campaign, you can specify the particular area, gender, age, and interests of your targeted target population. Two of the most popular venues for bloggers to purchase advertisements are Facebook and Instagram.
Conclusion: Because all of your followers are more specifically targeted, it is simpler to sell a single-topic site than a blog with multiple niches.
Multi-niche vs. single-topic blogs: How to Make Money
Most likely, you started your blog with the intention of earning money. Your income is based on the quantity, quality, and niche of your traffic regardless of whether you run a single-topic or multi-niche site.
A single-topic blog will frequently make more money than a multi-niche one, assuming the volume of visits is the same. A single specialized blog's traffic is thought to be more focused and of higher quality. Highly targeted visitors are more likely to click on an ad or make a purchase because they are already interested in the topic. This suggests that you'll spend more money on each visitor you send to your website and make more money overall. Thus, traffic that is specifically targeted has greater conversion rates.
Imagine, for instance, that you operate a parenting blog and collaborate with a stroller retailer. You promote and offer their strollers for sale on your website as an affiliate. Since she is your target market, there is a good probability that you can sell her a stroller if she happens to read your article about strollers. You won't sell a stroller to a 14-year-old boy who stumbles over your website. He isn't the audience you're after. Traffic that is not targeted has very little value.
Blog traffic from multiple niches is often less focused. A reduced conversion rate and poorer earnings are the results of this. Imagine, for instance, that you blog about both photography and fishing, with each topic bringing in half of your visitors. Only 50% of your visitors are likely to make a purchase if you feature a fishing reel advertisement on your sidebar.
You may make more money with a single-topic blog with substantially less traffic than you would from a site with multiple niches because targeted traffic is so crucial. If, for instance, your blog has a single topic related to fishing and receives 10,000 views each month, you might sell 100 fishing reels and make $500. A site with multiple niches that focuses on fishing and photography might receive 15,000 visitors per month but only sell 70 fishing reels for $350. Despite receiving 50% more visits, the multi-niche blog earns less money because the audience is less focused.
In certain circumstances, it is simpler to monetize a blog with a single topic than one with multiple niches. The reason is that selling ad space and joining affiliate networks may be simpler. The businesses you are promoting or selling for are aware that focused visitors will yield a greater return on their investment. If given the option to advertise on either a single niche or a multi-niche blog, they'll generally opt for the more focused single niche blog if everything else is equal. You may become more competitive with bigger blogs as a result.
Your income is significantly influenced by the amount of traffic you receive. Obviously, you have a better probability of earning a sale if more people are viewing your material. One does not necessarily receive more traffic than the other amongst blogs with a single theme and those with multiple niches. Traffic is more influenced by the caliber of your content, your niche or niches, SEO, your marketing plan, etc.
How much you might make from your blog depends a lot on the niche(s) you choose. Some niches might only produce a few dollars with 10,000 views, while others might make thousands. It pays to do some study before choosing a specialization. Before you start writing, research each prospective niche's ad bids. Finance, food, online business, fashion, and travel are a few of the most lucrative categories.
RPM and Conversion Rate for Tracking Blog Income
There are primarily two methods for making money from a blog. You can promote anything or sell a good or service. You have the option of selling your own goods or services or working as an affiliate for someone else.
RPM is commonly used to measure ad revenue on blogs (revenue per mile). This is the revenue you generate for every 1000 visitors. The RPM is influenced by your niche(s), the degree to which your traffic is targeted, and the ad network you utilize. While some niches may only bring in pennies for every 1000 visitors, others may bring in hundreds. A higher RPM results from better-focused traffic because more people will click the adverts. Having said that, if you're using an agency to handle your advertising, they are typically tailored so that each visitor sees ads that would be of interest to them. A reasonable RPM for AdSense advertisements would be between $3 and $4. Your RPM with some high-end ad networks might be in the $20–$40 range.
A conversion rate is frequently used to gauge affiliate revenue. This is the proportion of site visitors who buy anything. If you sell something directly, you can use this similar indicator to monitor the number of customers who purchase your product. The niche and the degree of traffic targeting both affect conversion rates. A 10% conversion rate is doable in some areas, while 1% conversion rates are excellent in others. The conversion rate increases with increased focused traffic. A typical conversion rate for affiliate marketing is between two and five percent.
Blogs with a single theme nearly always have greater RPM and conversion rates than blogs with many niches. This implies that you can charge more for each visitor. For instance, if 25,000 people visit your one-topic blog each month and it generates 5 cents per visitor, you will make $1250. If 25,000 people visit your multi-niche blog each month at a cost of $2 per visitor, you will only make $500.
Conclusion: Single-topic blogs are often more profitable and easier to monetize than blogs with several niches.
Burn Out from Blogging
It takes work to blog. You'll need to put in countless hours and write countless words on your niche in order to succeed. Additionally, you'll need to invest a lot of time in research to really understand your specialty. As you could guess, if you are not passionate about your subject, it would be simple to burn out.
Single-topic blogging has a serious problem with this. You're forced to consistently write about the same subject. If your interest wanes in your subject, you'll feel tired and give up. especially if you aren't generating much traffic or revenue. Online, there are countless blogs that have been abandoned. Most bloggers stop writing after three to six months. In actuality, only about 5% of bloggers are successful. Most people never even reach $100. Many bloggers struggle with burnout, which keeps them from prospering.
Likewise, our interests evolve throughout time. For instance, I once only wrote articles about travel. This became monotonous when I wasn't traveling. I started cycling approximately three years ago and began blogging about it. This gave my blog fresh life and motivated me to continue writing.
Over time, your life also changes. You may create a blog about college life, for instance. Your blog will no longer be relevant once you graduate because you are no longer a student. You might then stop caring about your blog. If you manage a blog with multiple niches, you may easily switch to a new interest.
Since the vast majority of blogs fail, I believe this to be a critical component. not due to their poor quality. instead of realizing they might not even make any money years after starting their site, which demotivates people. I'm not sure how long I would have kept up this blog if I had to write exclusively about one topic. I have a wide range of topics to explore, therefore I'm never really bored.
Conclusion: When you maintain a multi-niche blog, you may write about a variety of topics and pivot as your interests change, which reduces your risk of burnout and giving up.
Costs of Blogging for Single- and Multi-Topic Blogs
Registering a domain and paying for hosting are the only real expenses associated with blogging. Both single-subject and multi-niche blogs have the same prices. When just getting started, you'll pay less than $100 annually overall.
When you start having some success and earning some money, you can decide to invest in a premium theme, better hosting, and some premium plugins. To assist you to expand your blog, you may decide to hire authors, marketers, SEO specialists, etc. Both single-topic and multi-niche blogs incur higher costs.
Running many blogs with various themes increases the cost of blogging about one subject. You will then need to purchase numerous domains. Depending on where you register them, each of these costs between $10 and $20 per year. Additional premium hosting will also be necessary to host numerous domains on the same servers. For as many as five websites, this may run you $200 to $300 a year. You only need to manage one website when running a multi-niche blog, keeping costs down.
Conclusion: The costs of single-topic and multi-niche blogs are comparable. The cost increases if you wish to operate many blogs with only one topic.
Arrangement and Direction
Both SEO and usability depend on how well-organized your blog is. Users will have problems discovering the information they need on a website that is a jumble of multiple content types, categories, themes, and subtopics.
Generally speaking, your website should be structured so that users can access any page in three clicks or less. You can use categories and tags to arrange your content in order to better organize your postings. Use a variety of menus or links, such as the following, to aid users in navigating your website:
- Terms and conditions
- Disclaimer
- Privacy policy
- Navigation menus
- Drop down menus
- Social Media links
- Buttons on your home page
- Sidebar links (Labels)
- Footer links
- Use external links to your page
- Make categories of topics
A single-topic blog is significantly simpler to set up than one with multiple niches. To keep everything structured, you can simply subdivide your issue into categories and use the menus or links mentioned above. It's really simple, really.
A multi-niche blog might be challenging to manage. A jumbled mess of categories, subcategories, and tags can quickly develop when there are three to five niches, each with several subcategories. Maintaining organization is crucial for maintaining usability and applying sound SEO techniques. It's simpler to say than to do.
The creation of sub-domains for your blog is an additional feasible solution. For instance, I might name one travel.wheretheroadforks.com and another hiking.wheretheroadforks.com if I were to subdivide this blog into different sub-domains.
The ideal approach is to just run many blogs on separate domains if you wish to blog about a variety of subjects. Your specializations will all remain ordered and independent in this way. Utilization and SEO are both improved. Of course, this results in a significant increase in work. Later, more on that.
Conclusion: A single-topic blog is simpler to organize because there are fewer categories and subcategories to consider. This makes using and navigating your website simpler and more intuitive.
Longevity and Flexibility
Compared to blogs with a single topic, blogs with multiple niches are typically more flexible and agile. You can change the path of your company as needed. This results in a blog that is persistent.
Several instances include:
- A catastrophe occurs-perhaps your issue loses Favour. It took place to me. My travel-related articles had a full decline in traffic during quarantine. At the same time, my interest in my writings on cycling and hiking soared, making them some of my most popular. I started blogging primarily about biking, camping, and hiking. Within a short period of time, traffic reached new highs. My options would have been to establish a brand-new site or to stick with my travel-related blog in the hopes that traffic would eventually pick up if I had been forced to stick with it.
- You develop as a person over time-this is a fact. You'll need to start a new blog with a new niche if you grow disinterested in your single-topic blog niche. If your blog has multiple niches, you may simply switch to one of them and drop the other. You may, for instance, blog about college life. You won't want to write about that subject anymore once 4 or so years have passed because that phase of your life will be over. Your knowledge will also become old and irrelevant. If you have a multi-niche blog and are proactive, you can switch to a different niche and keep the same blog up and running.
- You first made a poor niche choice- Some markets are unprofitable, while others are oversaturated and difficult to rank in. If you have a multi-niche blog and discover after starting that you made a poor choice in a niche, you can quit blogging about it and concentrate on one of your other themes.
You can experiment with blogging about several subjects on a multi-niche blog until you find one that takes off. It's possible that one subject receives a lot more traffic than the others. You can change the direction of your blog in this situation. For instance, you might have launched a travel, photography, or pet blog but discovered that your photography-related posts received the most attention. You may concentrate your efforts on material relating to photography.
A blog with a particular theme can't actually accomplish this same versatility. You essentially have to start over with a new site if your specialty loses popularity, you get bored with it, or it doesn't work.
Of course, you can always run several blogs with a single niche. Although considerably more labor, this is probably even more reliable and versatile than managing a multi-niche blog.
Conclusion: Blogs with multiple niches are more flexible. As circumstances alter, you can pivot.
Driving Traffic to Your Blog
A blog's growth happens gradually. Due to Google's search algorithm's "sandbox" effect, you could not get any organic traffic at all for the first three to six months.
For instance, months would frequently pass when I first started this blog before I could locate my content in the SERPs. When they finally did appear, they would be buried in pages 5–10+ and slowly advance over several months. Nowadays, when I submit a quality piece, I can typically locate it in the ranks in a week or less. Of course, not all posts are ranked. It is hit or miss.
A single-topic blog can rank and expand more quickly than a blog with multiple niches. The fundamental reason is that establishing authority, credibility, and staying current on one topic is far simpler than doing so across others. The search engine algorithm understands exactly what your blog is about when you write about the same subject and have backlinks from websites that address the same subject. They'll be more familiar with where and how to rank your material. You'll observe an earlier increase in organic traffic.
When you focus on a single subject, your social media presence also tends to expand more quickly. More shares, mentions, and clicks are what matter most. This may enhance SEO as well.
Your content is typically more dispersed on a blog with multiple niches. While one market may be profitable, another may undermine your credibility and hold you back. Additionally, the search algorithm might find your information to be less pertinent. Google can be confused by your content if you write about space flight one day and pottery the next. The search algorithm is effective but not flawless. You might not get as much organic traffic as quickly because it might take longer for your content to rank.
As previously mentioned, it is more challenging to expand social media channels for blogs with many niches. As a result, you won't get as much traffic from these sources as rapidly. Multi-niche blogs only develop more slowly. Before you start ranking, getting traffic, and most importantly, making money, it will take more time.
No matter what kind of site you start, it'll probably take you 1-3 years to reach the stage where you're getting 10,000–25,000 visitors per month and consistently turning a profit. Filling your site with enough information, gaining readers, and expanding it all take time. Building authority, trust, and staying relevant will help you rank higher on search engines and increase your visitors. Basically, by using sound SEO techniques.
A Word on Domain Authority
Domain Authority is one indicator frequently used to assess the likelihood that a specific website will rank on the SERPs (DA). Websites are graded using this independent metric, created by MOZ, on a scale from 1-100. Higher scores suggest a higher chance of appearing in search results. Highly ranked websites get more organic visitors. Your backlink profile and traffic are only two examples of the variables that are utilized to calculate domain authority.
Because it's simpler to establish authority, relevance, and trust, single-topic blogs typically increase domain authority far more quickly than blogs with several niches. For instance, you might come across a 200-post multi-niche blog with a Domain Authority of 20 that is three years old. The same Domain Authority of 20 might be attained by a 50-post, single-topic blog that has been around for a year. In this case, the single-topic blog will rank in search results with an equal amount of time and work as the multi-niche blog.
It is crucial to understand that Google does not consider Domain Authority as a ranking factor for websites. Simple third-party metrics like Domain Authority can offer you a broad indication of how authoritative your site is in comparison to others. It might perhaps not be very accurate. The number of metrics MOZ can extract from your website is constrained.
Personally, I don't like the Domain Authority statistic too much. I think it depends too much on your backlink profile. Although backlinks are crucial, there are hundreds of other criteria besides them that are utilized to rank websites. Having said that, DA is a helpful measurement you may use to gauge your site's expansion.
Conclusion: Blogs with a single theme grow more quickly than blogs with several niches.
Hardship in management
Multi-niche blogs require more time and effort to manage. The main reason is that you need to regularly update each of your niches with new material. To stay current, you should publish an article about each niche at least once a month. Ideally, you should publish one fresh article per subject each week. Your time may be spread thin if you concentrate on five separate areas. Additionally, you must spend time and effort marketing each of your specializations. This can entail posting on social media several times a day about various subjects.
You risk losing relevance and authority in one of your niches if you don't produce any fresh content or promote it for a few months or a year. If you don't post any new content, readers that follow your blog for that particular topic might unfollow you. Running a blog with multiple niches requires finding a balance between each one.
Maintaining current with updates presents another potential issue. You'll need to find out about any significant changes in one of your niches so that you may update your content accordingly. A new technology, law, product release, standard, rule, etc. are a few examples. Keeping up with all of your niches can be difficult if you're concentrating on five distinct subjects. The time required for topic research and post updates is considerable.
Blogs with a single theme are much simpler to manage. You can post less regularly and still be relevant and well-respected in your niche. You may get away with posting one article every month in a variety of categories if your site is established. Additionally, it's simpler to stay current on your subject. You will be aware of and adjust to changes in the industry. Additionally, since you're only dealing with one subject, marketing is simpler. Less frequent social media posting will benefit you. Just less labor overall. For this reason, if you don't have much free time, a single-topic blog is a preferable option.
Conclusion: Managing a single niche site is simpler and takes less time than managing a multi-niche blog.
Is it help networking
By networking, you can keep abreast of best practices in both your area and the blogging industry. Additionally, it can aid in link building and blog growth. Having some conversation partners who share your interests is also helpful. In the end, blogging is a solitary endeavor.
Because your material has a direct connection to other businesses and blogs on that topic, networking with a single niche blog may be simpler. You can participate in online forums and conventions that are relevant to your area of expertise. Your selections may be slightly more constrained if your blog has multiple niches. Because your blog's material is diverse, it might not fit within certain online communities or traditions
Market Your Blog
You might decide to eventually cash in on all the effort you put into building your blog and sell it for a substantial sum of money. Maybe blogging is no longer your thing, or maybe you just want to retire. In any event, it's simpler to sell a single-topic blog than a blog with multiple niches. The market is bigger as a result. There are many readers who share the same interests as the topic of your blog, therefore you might potentially sell to them.
Multitopic blogs are more difficult to market since they are so much more intimate. They are about your interests after all. Individually, each subject is interesting to a large number of people. The issue is that not many people are interested in all of the subjects you cover on your site. This implies that there is a lesser market for multi-niche blogs. Naturally, you can still sell your multi-niche blog, but the price may not be as high. Also possible is a prolonged selling period.
Conclusion: Single-topic blogs sell more quickly and easily. If the stats are the same, they are also more valuable than blogs with multiple topics.
Pros and Cons of Multi-Topic Blogging
Pros*
- In certain circumstances, creating material is simpler and quicker. You also have more content alternatives.
- Because you can write about anything else if you get bored with one of your niches, you're less likely to burn out and give up.
- cheaper than maintaining many blogs with a single topic
- More flexible—You can change direction as the times, or your interests do. You're not wed to any particular subject.
- SEO is more challenging.
- It's more challenging to grow an audience and meet reader demands. Nobody will be pleased by you.
- Your fragmented content makes marketing more challenging.
- Traffic is less focused, making it harder to monetize and less profitable. Fewer sales will be made, and RPMs will be reduced.
- Organizing is more difficult because there are more categories and subcategories when there are many themes. This becomes a mess.
- Slower growth: Increasing Domain Authority is more difficult. You won't rank or get more visitors right away.
- More challenging to manage: You have to maintain all of your niches current with fresh posts and the latest news. You must also market to every specialty.
- Having a more personal blog makes it more difficult to market.
Pros and Cons of Single Topic Blogging
Pros*
- Better SEO: When you focus on one subject, it's simpler to establish authority and maintain relevance.
- easier to sell
- More profitable and easier to monetize: Targeted traffic. More conversions and ad clicks result from this.
- Faster expansion: Your domain authority will increase when you focus on one subject. More organic traffic will appear sooner.
- simpler to plan
- It is quicker and simpler to grow an audience.
- Managing it is simpler, so you can post less frequently. When you focus solely on one subject, it is also simpler to keep current in your field.
- Your blog can be sold more easily and for more money.
Cons*
- Some niches may cause you to run out of content.
- Because you have to write on the same subject repeatedly, you're more likely to burn out and give up. At times, this becomes tedious and upsetting.
- More expensive if you wish to manage several blogs with just one topic.
- Less adaptable: You'll have to start over with a different specialized blog if you get bored with your subject or the times change.
Selecting a Niche
The most crucial choice you'll make when establishing a blog, whether it's a single-topic blog or one with multiple niches, is which topic or topics you'll cover. Your blog's audience and revenue possibilities are determined by your niche. While others have the ability to draw millions of visitors each month, some minor niches may only allow you to receive a few thousand monthly visits. Some markets place restrictions on what you can market or sell, while others could earn you a millionaire.
Before choosing a topic, you should do a lot of research. To get started, choose a niche by using the steps below:
- Identify prospective niches- Think about your hobbies and make a list of them. Keep in mind that you'll be writing thousands of words about your niche. You must be enthusiastic about it. Additionally, you must be an authority in your field. Writing from experience enables you to produce content of greater quality. Additionally, your area of expertise should be something you can instruct others in. When someone searches, they typically want to learn more about a particular subject.
- Ensure that your topic has the potential for traffic- using a search volume tool or keyword planner to look for a few keywords relevant to your niche and the average monthly searches for it after selecting a few prospective niches. Use several terms and their synonyms to experiment. Enter a few possible topics for articles. If you discover that your topic receives only a few hundred searches each month, expand it. Try to make it more specific if it receives millions of queries each month. Searchvolume.io is an effective tool for this.
- Make sure your niche has the potential to be profitable- Consider what you could sell on your blog that is linked to your niche. Look into other sites that cover the same topic to see what they're selling as a way to assist you. Examine their ads and affiliate links. See what commissions the affiliate programmers offer by finding them. You can get an average conversion rate from some businesses. This might assist you in calculating your revenue for a specific volume of traffic. Researching the RPM for running ads in your niche may also be a good idea. The following are a handful of the most lucrative niches: money, blogging, marketing, travel, and food.
- Examine the blogs of your competitors- Look up a few keywords associated with your niche and the type of content that your rivals are producing. Examine the content's length, level of quality, structure, etc. Do you have any images, videos, or infographics? It's important to make sure you can provide material that is superior to theirs in terms of quality, depth, and relevance. You won't rank if you can't. Some niches are so developed and saturated that ranking in them is practically impossible.
- Choose your target audience- considering the reader(s) you are writing for. This will enable you to develop a more focused audience. Consider your audience's age, sex, location, economic level, career, race, level of education, nationality, presence of children, personality, and other factors.
- Choose your angle (if the niche is already saturated)– Some niches are already so competitive that it is nearly impossible to rank a new blog. Examples include lifestyle, mommy blogging, travel, and dining. You'll need to establish yourself out from the competitors if you're determined in one of these areas. Consider developing an angle for your blog. Fill whatever gaps you find in the market. You might be able to let your excellent personality come through. You might be able to provide a distinctive viewpoint or experience to your blog postings.
- Make a list of potential article topics- For each niche, try to generate 20–50 potential article ideas. You may be sure that you won't run out of ideas very soon in this method. Seek through the blogs of your competitors, Google relevant keywords to your blog, Quora-related questions, browse through subreddits linked to your site, and look for books related to your blog on Amazon for inspiration to assist you to come up with article ideas. Making some article formats is also useful to me. For instance, "the best ____" or "how to____" Use niche-specific keywords to fill in the blanks. With these two forms by themselves, you could potentially generate dozens of article ideas for just about any niche.
Repeat the process above for each of your niche ideas if you intend to develop a multi-niche blog to see which has the most promise. Eliminate one of your ideas and start over if it doesn't have enough search volume, earning potential, or competition. Spending a few days doing research is preferable to devoting hundreds of hours to producing content for an unattractive niche. During this procedure, you might also generate some fresh concepts. Your specialties should if at all feasible, be somewhat connected.
Select the most promising niche to begin writing about after going through this procedure with all of your potential topics. You should choose the subject that most interests you and has the most potential for traffic, income, and competition among the themes you still have.
How To Launch a Multi-Niche Blog
If you want to create a blog with multiple niches, I advise you to focus on one specialty for as long as you can before expanding into another. Write at least 20 articles about one specific topic. You can switch to a different niche whenever you've run out of things to say or are tired of writing about your current one. In other words, start by setting up a blog with just one topic.
Focus on the area of your best niche that has the most potential for traffic and revenue and the least amount of competition. The best potential for early success and traffic growth is provided by doing this. You're less inclined to give up in this manner.
Since it's simpler to establish some authority and create internal links on a blog with a particular topic, you should start with one. This has a big impact on SEO. Additionally, there will be numerous articles available for your blog's readers to read.
When you first start out, avoid focusing on several specialties. You'll have a disorganized collection of unrelated articles. This is detrimental to readability and SEO. If each article addresses a different issue, you'll confuse the search engine on the subject of your blog and your readers won't have much to read. When you first start out, covering a variety of themes will hinder the development of your blog.
You can choose to move on to another niche after writing your 20+ articles on one. As an alternative, you may start a second blog with just one topic. At this moment, you have the choice to take either direction. The majority of bloggers don't intend to start a multi-niche blog. It simply transpires that way.
Running Several Single-Topic Blogs: A Different
Approach to Multi-Niche Blogging
Run many independent blogs if you're 100% certain you want to write about different subjects. You'll need to purchase a unique domain for each blog in order to accomplish this. Additionally, you will require hosting that enables you to host several domains.
Multiple blogs with a single topic can have a lot of advantages over a single blog with many niches. Better SEO, simpler marketing, simpler audience growth, and simpler monetization. Additionally, you can create links between your blogs. Your new blogs could get a major boost if you execute this correctly. The truth is that by doing this, you'll probably attract more visitors and earn more money over time.
It's significantly more work, which is a disadvantage. It takes a team to manage social media and provide material for many sites. You shouldn't start many blogs when you're first starting out because of this. Start with one blog, then after it is established, drawing traffic, and making money, add a second.
Changing a Multi-Niche Blog to a Single Topic Blog: A
Note
Perhaps you already manage a multi-niche blog, but you'd prefer to benefit from single niche blogging's advantages, such as better SEO, simpler marketing, quicker growth, and more profitability. Converting your multi-niche blog to a single-topic blog is one viable answer.
Making distinct blogs for each of your many niches is the simplest method to accomplish this. This entails acquiring a domain name for each of your niches, setting up hosting for each, and transferring your pertinent blog posts to the new blogs from your old ones.
Consider running a blog with multiple niches, such as photography, travel, and motorcycles. If you wanted to turn it into a single niche site, you could split up your content into three entirely different blogs: one for motorcycles, one for travel, and one for photography.
This procedure may become active. It takes a lot of work to establish numerous new blogs, shift information between them, open new social media profiles for each, and maintain organization. Short-term traffic loss will occur. In the long term, you might come out ahead.
Check out this excellent advice from finalsite.com for assistance with content migration from your old site to a new one.
Consider running a blog with multiple niches, such as photography, travel, and motorcycles. If you wanted to turn it into a single niche site, you could split up your content into three entirely different blogs: one for motorcycles, one for travel, and one for photography.
This procedure may become active. It takes a lot of work to establish numerous new blogs, shift information between them, open new social media profiles for each, and maintain organization. Short-term traffic loss will occur. In the long term, you might come out ahead.
Check out this excellent advice from finalsite.com for assistance with content migration from your old site to a new one.
You can sell the other one-niche blogs you made if you wish to focus on running just one. If you don't want to bother starting new blogs, another option is to sell off the content that isn't relevant to your topic. Don't just disregard the information. Most likely, it is valuable.
A single-topic blog can be changed into a multi-topic
blog.
If you now operate a blog with a single topic but like the notion of blogging in other niches, you may quickly expand. Just start writing about one of your other passions in a new category. I advise you to determine whether your new specialty is viable before you start.
You can combine many blogs you operate on the same subject into a single multi-niche blog. This entails transferring all of your blog content to your new multi-niche blog from your old blogs. When you do this, be sure to have a strategy in place to maintain order. To avoid having a mess, you'll probably need to establish some new categories, tags, and pages. Some bloggers do this to streamline their operations and save time.
How I Grew a Multi-Species Narrow Blog
I relocated to Bangalore in 2016 from Kerala in order to reduce my living expenses. This blog originally had a single topic: my time spent living in Tijuana. I only received 1-2 visitors each day after a few months. On some days, I got nothing. My blog was abandoned.
A couple of months later, I checked Google Analytics to see if I had received any new visitors. I wasn't expecting to receive 500 hits a month. That seemed pretty impressive to me at the time. I started working on the site again after deciding that if I could achieve 500 visitors per month, I could get 1000.
After several further months, I eventually ran out of topics for living in Ladakh's uniqueness. I decided to switch my attention to a trendy travel blog. I had a tone to write down because I had done so much touring in the past.
I quickly realized how difficult it has become to rank for tour-related information. Probably as a result the travel market is oversaturated. The simplest subcategory in which I had any fulfillment was travel to the North in India. I started blogging a lot in that area and noticed an increase in website traffic.
I had most recently started taking up biking as a hobby. I decided to write a few articles about driving in order to see whether I might want to rank. At this point, I had several niches for my travel blog.
The volume of visitors increased, and I kept broadening my niches. I write about all of my passions these days, including travel, cycling, camping, and hiking. The blog primarily discusses travel and outdoor leisure and is multi-niche.
I've considered doing a spin-off and shifting a particular niche to its own site tailored to that topic. That might be a task for the following year.
Conclusions Regarding Multi-Niche Versus Single-Topic
Blogs
You may successfully manage a blog that addresses several niches, despite what many bloggers assert. Even this blog demonstrates that it is feasible. Even having a blog with multiple niches has advantages. It's simpler to produce content, you're less prone to burnout, and it can even be less expensive.
Having said that, the disadvantages frequently far outweigh the advantages. Focusing on a single subject makes it simpler to manage SEO, marketing, audience development, organization, growth, and monetization.
Of course, running many independent blogs is also a possibility. This might be the ideal situation. I hope this guide has aided in your decision-making, regardless of the style of blog you decide to start.
Do you manage a blog with multiple niches or just one? Comment below with your advice and expertise!
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